SEO, or Search Engine Optimization, is the process of taking steps to help a website or pieces of content naturally rank higher in the organic results. It is the organic process of improving the quality of a website and increasing site visits from search engines.

Being that organic SEO strategies are 8.5x more likely to be clicked on than paid search results, SEO is an extremely valuable investment for your business. Since results are driven organically, there is no cost per click for SEO. Studies show that annually there is about $10 billion spent on AdWords and $1 billion spent on SEO. With strategy and time, we will help you start to rank for a keyword that would cost $10 per click in AdWords. Let’s say that keyword gets you 150 site visits in a month; compare that cost monthly in AdWords to the cost of our SEO packages and you can easily see the savings and benefit. 

Having an organized SEO strategy with specific organized content is a CRITICAL piece of the puzzle when it comes to online marketing. If your information is scattered, a search engine bot, like Google, will have a harder time indexing your site, identifying your area of service, and ranking your site pages.

These are the steps we take:

1. We run a scan of how your website is performing. This scan looks at multiple SEO categories i.e., keyword ranking, site load time, content mix etc. 

2. We review your websites SEO issues; we will tell you exactly what is wrong and what we will fix. We develop a plan with you on how we will tackle these issues.

3. We get to work! Trust us in executing the plan and sit back and see the results.

Paid ads are great in the short-term to increase traffic but gives less relevant visitors who often may be looking for something else. SEO is long-term and provides more relevant visitors that are more likely to buy from you. Combining the two is the most effective way to grow your business online.

We want this process to be easy for you once you sign up; we only need 3 things from you!

- The login to your website or access given to us to your website so we may make the necessary adjustments to the site. 

- Access to your Google My Business listing so we can set up analytics and tracking for your reports.

- A few website links to your top competitors for competitor analysis. 

No! Most of our work will be on the back end of the site where we will write quality meta and title tag descriptions. Then, we will fix any coding issues that you might have when it comes to the SERP, or Search Engine Results Pages. If you opt to have us implement blogs to your website, we will upload that section, but that would be the only thing we change for you visually on the site. 

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. For example, if you type into Google search “best roofing company near me” – the results that you see is the Search Engine Results Page, or SERPs.

All the work we do for you will be yours. We will not take down or delete any of the optimization we have done on your website during the duration of your time with us. However, it is our best advice to not stop an SEO service. Stopping an SEO service is a lot like quitting a diet you have been following. Results happen when you are staying on top of the diet; you lose results when you stop the diet. It’s that simple!

Blogs are KEY to building quality content that search engines, like Google, will scan and crawl the internet for to satisfy searcher intent. Most searches are looking for specific things, and blogs that have content relevant to those searches will increase ranking and traffic to your site. The blog is only a tool in our toolkit. Our main goal is to rank your main pages and services on the website. The blog will play an important part in making sure that happens. 

Backlinks = popularity. Backlinks are links from a page on one website that link to a page on another website. If your site is linked to another site, when clicked on, it opens the URL (website address) embedded within the hyperlink that it is pointed to. Link building is a HUGE part in your ranking factor and getting your site to the top of the SERPs. We will make sure you are getting a quality number of reputable backlinks.

It is typical to not expect leads and lots of new business in the first month. Month one is focused on research and starting the implementation. SEO will be most effective when you are ranking in the top 1-5 for your keywords. Again, SEO takes time and is not an overnight, quick-money, strategy. The important thing is to establish a ranking and maintain that ranking consistently. 

Fill out our contact form and we will get in touch with you ASAP to get your enrollment going.